This project is a comprehensive rebrand of Boise Fry Company. I started with a SWOT analysis to understand the company’s strengths, weaknesses, opportunities, and threats. From those insights, I developed a brand platform that outlines the company’s core values, personality, and brand promise.

Using that foundation, I created a new brand identity that highlights Boise Fry Company’s unique character. I then designed a rebrand marketing campaign that also matches their character.